Hydro Flask Expands into European Outdoor Market and Launches Spring ’16 Products at Friedrichshafen

Hydro Flask logo 

Hydro Flask—the award-winning leader in high-performance, insulated stainless steel beverage and food containers in the United States — is excited to announce plans for European expansion in Summer 2015.

The Bend, Oregon-based company’s continued growth has led Hydro Flask to set up European operations in Rotterdam starting in July and contract with sales agents in the United Kingdom and Germany. For the first time, Hydro Flask will introduce its European collection at the OutDoor Show in Friedrichshafen in July.

As the American category leader in the insulated hydration market, Hydro Flask is proud to introduce its TempShield insulation to Europe starting in October 2015. Used in 100% of Hydro Flask bottles and containers, TempShield insulation ensures that Hydro Flask products always deliver refreshment by keeping temperature constant for hours. 

hydro flask colours

To further expand on its insulation expertise, Hydro Flask will introduce its insulated Flex Cap. Available in April 2016, the Flex Cap features Honeycomb Insulation temperature even longer, and the flexible TPE strap and integrated stainless steel pivots keep the bottle perfectly balanced and comfortable to transport no matter the terrain.

hydro flask cap and strap

Hydro Flask also introduces 9 bold, bright colors that span across its hydration and beer products. All colors are formulated using Hydro Flask’s proprietary powder coat for easy grip and extra durability.

“We’re very excited to be introducing our new products and technologies at Friedrichshafen,” said Mike Wallenfels, Hydro Flask Vice President of Worldwide Sales. “Hydro Flask has been on a mission to save the world from lukewarm and one way in which we do this is through continued innovation.”